Smart Business

(ARA) – No matter what your business, if you expect to make an impact, you’ve got to create and maintain a business personality. With communications changing at the speed of light, now is the time to get creative and go beyond just a logo on stationary.

Communicate
Give potential customers many ways to find and interact with you and make it easy for them to use your products or services. Make sure your Web site is updated on a regular basis with company news and photos. Start a company blog and keep it current with relevant information, not only about your business, but about your industry and related issues. If you’re not on Twitter, get there. Make it a point to “tweet” often and keep your content dynamic. Start a Facebook page and hold a company brainstorm session on creative ways to gain “fans.”

Mission and Vision
Get employees together and decide on a community project the company would like to physically and financially support. It could be maintaining a neighborhood park, or helping out with an organization or putting on a movie night during the summer months with a family-friendly big screen feature. This will connect your company's mission and vision statements with hands-on help, and the involvement in the community gets your company name out in the public in a positive way.

Branding
You’ve got a logo that reflects the personality of your business so make sure your brand is consistent in everything you present and communicate. Your business cards, Web site, blog and presentation materials should all match or complement each other and, in a simple, uncluttered manner, reflect what your business does.

The same goes for the physical location of your business. The lobby is the face of a company and conference rooms are often where deals get done, so your customers’ first impressions of those areas are lasting impressions. One of the easiest and most cost-effective ways to set yourself apart is by using a mural to convey a more personalized, four-walls marketing message. You can take it one step further and customize the mural with your company’s logo or mission statement.

Brian Parker, owner of a Michigan restaurant chain, says his restaurants have become a favorite destination for residents as well as tourists due, in part, to the casual ambience created by murals purchased from Murals Your Way. “They went up just like wallpaper and it only took us about a half an hour to mount,” Parker says.

Perfect for business owners, property managers, architects and designers, a mural can be selected from the Murals Your Way gallery collection of more than 5,000 images or can be customized to fit your business personality.

The business world is constantly evolving, but with a core vision and mission statement as your guide and an eye on innovative communications, it’s easy to be creative and give your business a personality that will make it appealing to customers for years to come.

Courtesy of ARAcontent